Though tools like Yext, Uberall, Moz Local, and BrightLocal are excellent for large businesses with hundreds of locations, they do not offer personalization, flexibility, or direct ranking control. If you want better long-term Google My Business ranking, then manual submission and optimization are the best strategies.
Disadvantages of Automation Tools for Submission
Many businesses use automation tools to handle listings, including Yext, Uberall, Moz Local, and BrightLocal. They might save time but have significant disadvantages that hurt the local rankings and general visibility of a business.
Yext & Uberall: Subscription-Based Dependency
They operate on a subscription model, so your listings are only active as long as you pay for the service. When you stop, all the changes and improvements may be rolled back or lost, making your GMB presence less effective.
They use API-based updates that might override any manual optimizations made on your GMB listing, meaning you could lose control over some of the most important ranking factors.
Moz Local & BrightLocal – Little Customization
These tools focus more on data distribution to directories rather than deep manual optimization of GMB profiles.
They lack advanced customization, such as detailed business descriptions, service area refinements, image optimization, and post scheduling, which are critical for ranking well.
FindMore & Other Bulk Submission Tools – Generic Data Handling
Many of these platforms utilize templated data entry, thus they do not leverage listings to its fullest extent regarding local intent.
Inaccurate Name, Address, Phone Number syncing causes errors in directories across the board
Duplicate listing & incorrect listings is a common error which leads to confusion, thereby probably causing ranking penalty in Google.
All Across Automation Software Problems
There is no personalization: The auto-software does not possess local search behavior or any form of customer interaction along with the competitor’s analysis to customize.
Data Error & Over-write: Automatic changes might make erroneous business listings untrustworthy for Google & negatively affect its rank
One-Size-Fits-All Approach: Most tools rely on preset rules, which often do not prove suitable for competitive niches and require manual optimization.
No Direct Contact with Google Support: If a problem occurs, you still have to reach out to Google manually since automation tools can’t deal with intricate disputes like suspensions or ranking drops.
Advantages of Manual work Over Automation tool
If you don’t mind doing it manually rather than automating, which is a good strategy for long-term success, here are the major advantages:
Better Control of Optimization
Manual submissions enable you to tailor and elaborate on optimizations, including:
Writing lengthy, keyword-enriched business descriptions
Uploading quality, geo-tagged images
Adding unique service categories and improving business attributes
Correct & Consistent NAP (Name, Address, Phone Number)
Correct business information will be ensured throughout all listings; there will not be any duplication or incorrect data, which could have a bad impact on the rankings.
Direct Communication with Google Features
Optimizing Google Posts, Q&A, and Reviews manually strengthens the engagement of customers, thereby increasing ranking signals.
Automated tools cannot answer customer queries or post updates in an appropriate strategic manner.
More Ranking Possibility by Local Relevance
You get to research the competition then set up your GMB listing based on the same thing, which an automation tool cannot achieve in the most effective way possible Geo-targeted content and local keywords may also be included, thereby making your listing more relevant for nearby searches.
Cost-Effective in the Long Run
Automation tools charge reoccurring fees, while you are paying manual updates in efforts but no on-going costs.
You will not lose all the optimizations when stopping the payment to an automation service as you’re fully in control.
Better Adherence to Google’s GMB Rules
Google does keep updating GMB rules that the automation tool cannot keep track of such updated versions and you might end up losing listings suspended and other things.
Manual work guarantees that your listing will always comply with the updated Google map ranking factors.
Conclusion: Manual Optimization Wins for Gungun Solution
By following this customized checklist, you’ll significantly improve your Google My Business ranking and attract more clients for your digital marketing services in the USA.
Gungun Solution is a digital marketing agency that targets the USA, ranking in Google My Business (GMB) will require strategic optimization. Follow this step-by-step manual checklist to enhance local rankings and visibility.
1. Optimize Business Information
- Business Name: Ensure it’s listed as “Gungun Solution” without keyword stuffing.
- Primary Category: Select “Marketing Agency” because it’s most relevant for a digital marketing firm.
- Secondary Categories: Add related categories: (Advertising Agency,Internet Marketing Service)
- Address & Service Areas: If location is not physically accessible, make service areas
- Business Hours: Have hours current including holidays
- Local Phone Number: Not a toll free number, local USA number only
- Website Link: Include your home website; MUST be mobile responsive and have optimization for local SEO
2. Enhance Business Description
Write a 750 character description incorporating local and service-based keywords.
Gungun Solution is one of the leading digital marketing agencies in the USA with expertise in SEO, lead generation, and social media marketing. We have the capacity to help businesses grow online by marketing them using personalized strategies aimed at both local and global markets.
Industry-specific keyword usage: “SEO services, lead generation for small businesses, social media marketing experts.”
3. Include High-Quality Photos & Videos
4. Publish Regular Google Posts
What’s New Posts – Latest trends in SEO, SMM, lead generation
- Offer Posts – Free marketing audits, discounts, etc.
5. Manage & Respond to Reviews
- Ask Reviews from happy customers using a direct link to Google Review.
6. Improve the Q&A Section
Pre-populate relevant questions clients-to-be may have.
Sample Questions & Answers:
Q: “What industries do you work with on SEO and digital marketing? “
A: “We have worked with various types of industries such as e-commerce, healthcare, law firms, and real estate. We also service small businesses in the USA.”
Q: “Do you offer free SEO audits?”
A: “Absolutely! We offer a free website SEO audit for business owners to point out opportunities for optimization.”
7. List Services & Products in GMB Profile
- SEO Strategy & Optimization
- Local SEO for Small Businesses
- Social Media Marketing (Facebook, Instagram, LinkedIn)
- PPC Advertising & Google Ads Management
- Lead Generation Services
8. Build Local Citations & Backlinks
- Make sure that all NAPs (Name, Address, Phone Number) are consistent
- Get listed in local directories.
9. Utilize Google Insights for Monitoring Performance
- Monitor GMB dashboard frequently for:
- Keywords your customers are searching for your business
- Profile and photo and post views
- Calls, website visit, and other customer actions through your profile.
10. Promote the GMB Profile on Other Channels
Share it along with the Social Media and Email Marketing campaigns with the link of your Google My Business review.
Ask the clients to check-in and review their visit to your company on LinkedIn and Facebook. Have a minimal Google Ads campaign running for more localized visibility on the targeted keywords for healthy competition.